La Double J

Installation at Palazzo Morando, Milan

Atelier Biagetti created the concept for the presentation of the new collection by Milanese based fashion and lifestyle brand La Double J, founded by J.J. Martin.

The idea was to express the brand’s bold, colourful femininity with iconic visual aids and quirky retail fixtures that could be used in any space from Milan’s Palazzo Morando during the Fashion Week presentation to some of the world’s top department stores including La Rinascente in Florence, Paris’s Galeries Lafayette and Liberty London.

Some of the key visuals included flags, oversized mural-style prints and a vintage colour scheme that was used for hanging rails, drapes an flooring.

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