The King

Inspired by Elvis Presley, Atelier Biagetti’s new project explores how mankind has always attempted the impossible, to make the mortal immortal, through the creation of “the LEGEND” - a system of superstitions and beliefs that touch people, triggering a sense of awe capable of moving the masses and of making people live forever.

The show features a series of new legendary pieces, limited-edition objects and paintings shown together in a fluid environment that breaks the boundaries between artistic disciplines, bursting through conventional limits on freedom of expression. The King Sofa dominates the scene, a colossal seating concept that creates site-specific installations wherever it is place, whether at home or in public spaces. Guitar cases become statuesque low-tables, handmade by masters in the ancient art of mosaics from the city of Ravenna, and build a dialogue with the enigmatic Diamond Cabinet, Christmas Gifts, Cakes and exotic soft Palm Trees to form a sparkling and glowing postcard scene.

The Live Performance by the opera singer Laura Baldassari is a celebration of eternity, dedicated to all those who dream of living like a rockstar and being loved forever – carefree and immune to stereotypes... apparently. “Can’t Help Falling in Love” by Elvis (1961) is performed by Laura Baldassari as the last mile of a song cycle started with “Plaisir d’Amour” written by Martini in 1785 and later orchestrated by the master Hector Berlioz in 1856.

Atelier Biagetti’s installation recreates the living room of a fantastical house, the quintessential expression of a gigantic ego.

The environment challenges the idea of domestic space turning a haven into a concert stage while painting a psychological portrait of a generation whose most private moments are not private at all.