MCM x Pet Therapy

Designed with Altea Biagetti
Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project
MCM and Pet Therapy, designed by Altea Biagetti with Atelier Biagetti, debut a bold new collaboration centered around a collection of sculptural, pet-friendly poufs shaped like cats and dogs. Crafted in MCM Visetos and durable outdoor fabric, these whimsical yet functional pieces are designed for both humans and their furry companions, redefining the intersection of luxury, design, and play.
Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project

With the MCM x Pet Therapy installation, the Giardino delle Arti transforms into an open-air dreamscape, where nature and design coexist in harmony. The space embody Pet Therapy’s vision of a home where play is not just encouraged, but essential.

Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project

According to Alberto Biagetti and Laura Baldassari "with Pet Therapy, we worked together with our 11-year-old daughter Altea, letting her express her vision as a child, freely imagining a world full of possibilities, without boundaries, where magic and wonder are everywhere."

Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project

Pet Therapy is designed by a family and dedicated to all kinds of families living on this planet.

Let’s play!
Step into a digital garden where pets, people, and pixels meet. The adventure continues online with an interactive game, inviting users to explore and discover hidden treasures — a new kind of emotional connection between brand and audience.

Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project Luxury design installation created by Atelier Biagetti for MCM’s exclusive collaboration project
Other collaborations:

Mao Large - Playful pouf upholstered in MCM leather

Pouf Medium, designed in collaboration between Atelier Biagetti and MCM

Bao Medium - Playful pouf upholstered in MCM leather

Pouf Medium, designed in collaboration between Atelier Biagetti and MCM

Bao Medium - Playful pouf upholstered in MCM leather

扫描二维码或搜索 Atelier Biagetti 微信号:Atelier-Biagetti 获取最新品牌活动和产品资讯。