Wearable Casa

MCM

"The MCM Wearable Casa Collection by Atelier Biagetti is the ultimate narrative expedient to bring objects to the next level. Thanks to ironic and original design associations and visual short-circuits, the concept of bringing a piece of home along not only reflects the essence of travel but also embodies the lifestyle of a digital nomad.” Maria Cristina Didero.

“The MCM Wearable Casa collection defines how we will live – physically and digitally together, in a more sustainable way. It’s a unique concept or wearing and dwelling that imparts multiple value to consumer, leading them toward a more sustainable and healthier way of living. MCM have chosen Atelier Biagetti because of its unique disruptive attitude towards the we design; its approach to creativity is nurtured by everyday life and our brand wants to talk about everyday life. Atelier Biagetti is far from the classic design studios, most or its projects deal with surprising performances, unpredictable videos, uncommon objects, which we really feel close to the MCM.”, Sung-joo Kim, Chairperson MCM

With MCM Wearable Casa Collection, Atelier Biagetti aims to create an immersive experience, a multiverse that transcends conventional expectations, redefining the relationship between individuals, objects, and their living spaces.

“We started exploring the meaning of the word CASA in today society where home is not just a physical place. The objects transcend their traditional roles, becoming multifunctional and transformative, making us feel at home, whether we are travelling physically or virtually.”

Through the establishment of playful associations and thought-provoking visual short-circuit, MCM Wearable Casa Collection pioneers an unconventional reinterpretaion of the Zeitgeist, to create objects fitting into our futuristic lifestyle.

MCM Wearable Casa Collection is a tale of tomorrow’s thrilling possibilities.

“The feeling we want to recreate is something you have never seen before, a place in between past. present and tuture. An experience to live and discover a new world in a subiective view like a videogame.”

“The exhibition is conceived as a hybrid space, with two sides and ways to enter: reality and metaverse, so that you can enjoy the experience even remotely”.

This metaverse world, designed by Atelier Biagetti with Vitruvio Virtual Reality, is a planet where each object becomes magic, changing their function materials, sizes and embracing the idea no boundaries. Guests can virtually wear a total look by MCM and explore and interact with the environment in a sort of virtuoso game where it is possible also to understand the concept behind objects and follow unexpected path discovering levels.