In occasion of Milan Design Week 2018, Atelier Biagetti has teamed up with Frank Studio for the creation of the WallpaperSTORE* concept pop-up. The environment is a dreamscape, a limbo where reality meets fantasy and art meets everyday life.
Inspired by the iconic “Brillo” prints by Pop Art legend Andy Warhol, the store presents itself as a rigidly ascetic, almost anti-commercial place, where the jewels of curated design that are the hallmark of the WallpaperSTORE* selection, are scattered amongst the anonymous boxes of the most unglamorous of household goods. Think of it: a hypermarket aisle full of row upon row of the same own-brand, washing powders with the repetitive message “BUY NOW”, punctuated only by the crispness of chic design items. The store will be policed by seemingly sterile shop assistants in white lab coats, and nothing will actually be available to buy on site because the real place of commerce is the virtual store: store.wallpaper.com.