In its second edition Atelier Biagetti further developed the idea of Performing Design underlining the concept by actually staging a performance in which, the performers were catalyzed the interaction between objects, environment and the visitor.
This time the project featured was “No Sex” presented in Miami by Patricia Findlay. If during its Milan preview the environment created for No Sex was a refuge from media fueled desires, in Miami it was the ultimate environment for psychological confrontation: Biagetti and Baldassari’s interpretation of Sigmund Freud’s studio – but with a twist. The space itself contained all the expected elements, although the deceptively familiar surroundings were not innocently functional but rather teased the viewer, thus provoking new kinds of behavior around the perception of what sexy is, and around the idea and importance of contemporary design. Every analyst’s studio needs an analyst and here it was not one but two: the dreamlike environment was completed by its fantastical inhabitants who, as part of the design performance, “analyzed” the visitors and their hidden desires regarding sex in design.